Marketing Fundamentals: Find Your First 1,000 Customers

About this course

Positioning, channels and experiments for founders and first marketing hires. Every module ends with a checklist you can use the same week.

What you’ll work through

1. Part 1Know who you're for3 lessons, 48m

   • Writing a positioning statement12 min
   • Interviewing customers16 min
   • Choosing one audience20 min
2. Part 2Channels that work early3 lessons, 48m

   • Content you can sustain12 min
   • Communities and partnerships16 min
   • Paid ads without wasting money20 min
3. Part 3Measure and iterate2 lessons, 28m

   • Setting up simple analytics12 min
   • Running weekly experiments16 min

Recent reviews

• Elif Yilmaz

  Exactly what I needed. The exercises made it stick.

• Chloe Martin

  I finally get it.

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